Pioneering IoT
2008–2011 · Co-founder & CEO; co-inventor
WideTag was among the early IoT companies in California, exploring participatory ecology, connected toys and household energy use.
WideTag was one of the early IoT startups in California. In Redwood City, between 2008 and 2011, we explored participatory ecology and developed technologies to reduce household energy consumption.
Growing as a digital designer among industrial designers and physical products led me to see a specific opportunity in IoT: giving objects a digital dimension. That path brought me into B2B, industrial and deep-tech systems, and eventually Physical AI.